eCommerce Website Design & Development

Solis Australasia

Solis Australasia delivers cutting-edge solar inverter technology from Ginlong Technologies — in the form of the new Solis range of inverters. The Solis inverters are the result of 20 years of development, harnessing the experience and determination of Solis engineers to bring the best to market.

DELIVERABLES

  • UX

  • Visual Design

  • Responsive Ecommerce website (WordPress)

  • Creative Direction

  • Database Integration

  • Dynamic purchase form

  • PHP

  • Javascript

  • MySQL

INDUSTRY

  • Renewable Energy

Challenge

While its technology is cutting-edge, Solis’ website wasn’t keeping up with the rapid growth of the business – which grew to 20,000 customers throughout Australia.

The Solis team found themselves processing customers’ extended warranties manually and adding their details to the system one-by-one, taking time away from growing the business.

Solis needed a website that:

  • Was mobile-friendly.
  • Allowed customers to purchase Extended Warranty certificates for both suppliers and customers.
  • Automatically generated unique certificate numbers and applied them to the certificates in PDF format.
  • Gave customers the ability to lodge product service requests and served them the latest news and offers from Solis.


Here’s what we did.

Before & After

BeforeBefore

Strategy

Hexanova worked with Solis to redesign its content-heavy site, improve user experience (UX), and make it easier to search for and find key products.

To do this, Hexanova needed to understand users’ needs and how to best serve them content they needed. This included:

  • Kicking off a discovery phase to define a clear strategy for the new site
  • Mapping out key user journeys for both individuals and suppliers
  • Redesigning the experience at key customer touchpoints
  • Removing user friction points
  • Crafting dynamic page layouts with interactive features

Activity

  • Research deep dive into the business

  • Mobile product and service design

  • Competitor analysis

  • Consumer interviews
  • Tech review

Solution

We created a responsive website with integrated payment, PDF support, with course and management modules.

A WordPress content management system allowed the client to update the site with the latest offers and information easily.

Hexanova also:

  • Launched the site with significant UX and UI enhancements, including eCommerce functionality
  • Developed a dynamic purchase form for customers to extend their warranty — and receive their certificate with unique embedded code attached in PDF file

  • Created a dashboard for Solis to track customers’ personal and transaction details after purchase

  • Integrated a Stripe payment gateway at the checkout page

Results

  • The new website captured the essence of Solis Australisia brand, integrating bright vibrant colour schemes with fresh and clean layouts
  • The ability to purchase and extend customer warranties online has been a game-changer for Solis, with profit growing by 125% and reducing handling errors by 90%
  • New UX and UI layouts made it easier for customers to find Solis’ product list – and a gallery view showcased Solis’ products in the best possible light

Services provided

  • Digital Strategy
  • User Experience Design
  • Art Direction
  • Visual Design
  • Mobile Responsive Front-end Website Application Development
  • User Experience Design
  • Payment integration

I imagine it’s challenging being relaxed enough to deliver creative content while also being business savvy enough to meet deadlines, yet Nova seemed to do it with ease. Thanks again!

Peter & Peter, Solis Inverters Australia