Its reputation for sterling customer service preceded it, to the point that it was starting to present a problem for the business.
Despite having defined delivery areas, Online Firewood often found itself delivering to far-flung places, feeling obligated to do so. This meant that time that could have been spent improving their business and making things more efficient was spent on the road.
It had a list of places it delivered to on its website, but it wanted a way to enforce a geographic limit on orders, to make sure people weren’t ordering to places the business just couldn’t go.
It also wanted to give customers a calendar view of when they could expect their order, and the ability to schedule multiple orders instead of having to start a fresh order every time by creating an account.